Account Director, Precision Marketing

Role Purpose

The Senior Account Director, Precision Marketing, is a strategic leader responsible for overseeing key healthcare marketing accounts, driving business growth, and ensuring exceptional client service. In this role, you will harness data-driven insights and strategic marketing expertise to elevate patient acquisition and engagement across high-value service lines such as orthopedics, cardiology, Medicare Advantage, and health system-owned pharmacies. 

Key Responsibilities

Account Leadership + Client Strategy 

• Serve as the primary strategic advisor and relationship manager for a portfolio of premier healthcare marketing clients. 
• Develop comprehensive strategies and creative briefs that define goals, target audiences, key messages, and multi-channel communications plans. 
• Lead high-level discussions and presentations with client executives to drive growth and maximize campaign impact.  

Data-Driven Insights + Persona Development 

• Collaborate with the DHS data team to interpret complex datasets, develop actionable insights, and refine data clusters into distinct personas. 
• Ensure marketing strategies are underpinned by robust data analysis and industry trends.   

Campaign Oversight + Creative Development 

• Oversee end-to-end management of creative communications campaigns, ensuring alignment with client brands and regulatory standards. 
• Guide the creative process to develop innovative, multi-channel messaging, including automated email and direct mail nurturing journeys. 

Operational Excellence + Testing 

• Champion the integration of A/B testing and other optimization techniques to continuously refine campaign performance. 
• Manage budgets and account scopes to ensure efficient resource allocation and maximum ROI.  

Team Leadership + Mentorship 

• Lead, mentor, and develop a team of account managers and marketing professionals, fostering a culture of innovation and excellence. 
• Play an active role in DHS internal meetings, training initiatives, and cross-functional workgroups to drive best practices and process improvements.  

Healthcare + Regulatory Expertise 

• Maintain a deep understanding of healthcare industry standards, including HIPAA, CMS, and other regulatory considerations, ensuring all campaigns comply with necessary guidelines.

About You

Experience

• Minimum of 7-10 years of relevant experience in marketing, with significant exposure to agency client management and strategic planning in the healthcare sector. 
• Proven track record in leading high-stakes marketing campaigns and managing complex client relationships at a senior level. 

Education

• Bachelor’s degree required; advanced degree (MBA or related field) is preferred. 

Technical + Strategic Skills

• Advanced proficiency in data interpretation (Excel, pivot tables, etc.) and experience leveraging data to drive marketing strategy. 
• Demonstrated expertise in persona development, creative communications, and multi-channel campaign execution. 
• Experience with A/B testing, budgeting, and performance tracking. 
• Excellent communication, presentation, and stakeholder management skills. 

Industry Knowledge

• A strong background in healthcare marketing is highly desired. 
• Experience with digital tools and platforms for direct-to-consumer communications is a significant asset. 

About DHS

Digital Health Strategies (DHS) is a Washington, D.C.-based, data- and technology-enabled solutions company dedicated to growing “Share of Health” for health systems and health plans. We drive customer loyalty and retention, improve care coordination, and close care gaps. Our clients include prestigious healthcare organizations such as Johns Hopkins Medicine, Geisinger Health, and Hackensack Meridian Health. In 2023, DHS was named to the Inc. 5000 list of fastest-growing private companies in America.

To Apply

Please submit a resume and cover letter by clicking below or emailing contact@digitalhealthstrategies.